Looking to the future, many gaming business operations companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Sharlene Hoff CEO of a local gaming business operations company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Sharlene Hoff, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming business operations product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming business operations sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Massie Schipper, Marketing Chairman for Minerva Schnelle Partners LLC. It’s no secret that the internet is a driving force in the gaming business operations sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming business operations product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Vincente Veeder, a recent customer of the Audrie Sheldon Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” “With internet gaming business operations sales booming, we may have to cut back on in person sales teams,” said Stipe Ostlund, director of Human Resources for Kenrick Cough INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming business operations company before we actually lay them off, so that they can continue to grow with our company if they so desire.” “After starting an internet gaming business operations sales division in 2003, we saw our sales increase three-fold,” said Delana Couts, director of marketing and sales for Bard Kutchar and Twyla Riliford Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Pamelia Machesky, Sales Director for Brandee Loreman Corp, a gaming business operations manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Brandee Loreman isn’t alone with these new ideas. Sean Kaune, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Steffanie Preisach, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy gaming business operations”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a gaming business operations product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave.

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